“The Common Family Vision™ is the embodiment of the soul of the business family.”
-Thomas Hubler, The Soul of Family Business
When this vision is crafted into a cohesive statement, it allows for all family members to move forward with their individual resolutions and goals under a shared point of reference, with all members trusting each other to plot their own paths forward in a way that honors and supports the Common Family Vision™. When these individual paths lead to conflict, disagreement, or misunderstand, the Common Family Vision™ provides a shared, already agreed-upon goal to help move towards win-win solutions with methods such as the B.O.S.S. system for conflict management (addressed in much greater detail both here as well as in The Soul of Family Business). In essence, the Common Family Vision™ lends a sense of intimate and unique purpose that helps families not only thrive in their businesses, but helps family businesses define the soul qualities that so often set them apart from their competition.
The Common Family Vision™ and The Soul of Family Business
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